Friday 31 July 2009

Coldplay Want another Number 1!



It looks like COLDPLAY are getting their hopes up for another number one, with the release of their new single 'Strawberry Swing'.

Strawberry Swing will be the 5th single released from their 2008 Album 'Viva la Vida or Death and All His Friends', or 6th if you include 'Life in Technicolor II' which technically came from the 'Prospekt's March' EP which was released in November.

This has always been one of my favourite tracks from the album and it certainly looks like they've tried to save the best 'till last, as they have put a LOT of effort into this one.

The video for Strawberry Swing quite frankly is STAGGERING,
it features an action sequence of a super-hero (obviously played by Chris Martin) battling through several obstacles in order to battle a huge squirrel and save a princess from a tea-cup full of water. Sound impressive? Maybe not.

But how about if i tell you that the whole video is filmed in stop-motion, and apart from Chris, rolling around on the floor, everything else has been sketched with Chalk on the black-top.

If you're not intrigued by now, you should be.

Check it out:



That's not all!

They are also promoting it with a FREE application for iPhone and iPod Touch, which contains the music video, and 3 exclusive mini games in which you act out the scenes which are in the video!

For any Coldplay fan (with an iPod) it's a must have and i've already completed all 3 games because I'm just that pathetic!

On top of all this, The video is being shown before Bruno at ALL Odeon Cinemas!

Despite the single not being released until September, they are plugging it a lot already,
It wouldn't surprise me if there were a few TV spots and the likes.

Quite frankly I think they deserve another Number 1.

Of course Coldplay have only ever had 1 UK number one, with Viva la Vida, which was used in an itunes advert for a while before it was released, a big factor towards its success.

May i remind you of it's success?

Number 1 in five countries
Won a Grammy for 'Song of the Year'
Stayed in the Uk top 40 for 10 Months!
3 times platinum.

Coldplay's 'Speed of Sound' was of course robbed of the number one spot in 2005 by the Crazy Frog.

It wouldn't surprise me if something like that happened again;
The UK top 5 at the moment contains Cascada, La Roux, and JLS.

Dear oh Dear...

Cheers

Thompson

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